(Ebook free) The Persuasive Power of Campaign Advertising
♥ Travis N. Ridout, Michael M. Franz ♥
#539486 in eBooks 2011-03-25 2011-03-25File Name: B0078MKFSK
"The Persuasive Power of Campaign Advertising combines academic knowledge and the wisdom of experience in election campaigns. It is an important contribution to the fields of political communication and campaigns. I recommend this insightful analysis to political professionals, working journalistsThe Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Ridout and Michael Franz examine how these ads function in various kinds of campaigns and how voters are influenced by them.The authors particularly study where ads are placed, asserting that television advertising will still be relevant despite the growth of advertising on the Internet. The authors also explore the recent phenomenon of out... [PDF.gq54] The Persuasive Power of Campaign Advertising Rating: 4.86 (762 Votes)
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