(Free pdf) Payback: Reaping the Rewards of Innovation






#1826509 in eBooks 2007-01-09 2007-01-09File Name: B001GIPPFK

0 of 0 people found the following review helpful. Worth the cover priceBy Gregor M FergusonWell worth the cost of purchase and the time invested in reading it, and then-re-reading it. It's accessible, thoughtful and helps company managers get their heads into the right space, but leaves it to the reader to apply its principles and insights to their own circumstances.13 of 15 people found the following review helpful. Solid idea; very weak expositionBy JeffThis book bears all the weaknesses oneFrom BooklistThe authors, consultants with extensive experience assisting corporations, report that innovation problems are not due to lack of ideas but rather to how corporations turn those ideas into cash or payback. We learn about three different innovation models: "Integration," becoming the soIf you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success.Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time. They ask the questions you need to ask: How mu...


[PDF.wk57] Payback: Reaping the Rewards of Innovation
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