(Read ebook) Marketing Strategy






#4187700 in eBooks 2008-08-27 2008-08-27File Name: B00CJB85XM

Essay from the year 2008 in the subject Hotel Industry / Catering, grade: B-, University of Derby, 11 entries in the bibliography, language: English, abstract: The hospitality industry is highly competitive, and the effectiveness of marketing is a major determinant of a hotelrsquo;s immediate business success and long-term survival. Modern hotel managers must be very much involved with the planning and implementation of marketing efforts as an essential part of overall managerial responsibility...


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