(Download ebook) Planejamento de Trademarketing: o domiacute;nio do canal de venda (Portuguese Edition)






#2895656 in eBooks 2013-08-27 2013-08-28File Name: B00FEMO8NE

Sem Trade Marketing, natilde;o se vende mais. Essa constataccedil;atilde;o se faz cada vez mais presente no dia a dia de empresas dos setores varejistas e industriais. O ponto de venda, arena competitiva na qual a decisatilde;o de compra acontece, eacute; a uacute;ltima fronteira a ser superada em busca da preferecirc;ncia do shopper. O excesso de informaccedil;otilde;es e de produtos semelhantes disponiacute;veis no mercado, em vez de possibilitar liberdade de escolha, confunde e leva a decisa...


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