#1108271 in eBooks 2010-03-08 2010-03-08File Name: B008O5K0LM
0 of 0 people found the following review helpful. great bookBy Deborahgreat bookFrom the Inside FlapHow to use advertising and media more effectively is perhaps the number one issue in marketing today. Marketers are increasingly turning away from traditional mass advertising to online and mobile ads, alternative media, product placement, branded entertainment, and other "markeIn Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how... [PDF.pi31] Kellogg on Advertising and Media Rating: 4.65 (730 Votes)
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You can specify the type of files you want, for your gadget.Kellogg on Advertising and Media | From Wiley. A good, fresh read, highly recommended.
