[Ebook free] Branding For Dummies






#209623 in eBooks 2014-12-04 2014-12-04File Name: B00OA628IW

4 of 4 people found the following review helpful. My copy is worn out!By Rebekah GMy copy of Branding for Dummies is sitting on my desk, even as I write this review. It's dog-eared and marked up with a yellow highlighter. I've purchased copies for friends, and made reading it an assignment for my clients.I am the business manager for a best selling technology author who happens to be my husband. When he decided I should become his business manager, I needed to get up to speed pretty quickly on"Branding For Dummiesnbsp;is newly updated and covers everything from explaining that you likely have a brand (even if you think you don't) to branding in the digital age and using social media to engage with your customers. There are lists galore, including one to see if your brand is aging and iDiscover how brands are created, managed, differentiated, leveraged, and licensedWhether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much...


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You easily download any file type for your gadget.Branding For Dummies   |  Bill Chiaravalle, Barbara Findlay Schenck. I was recommended this book by a dear friend of mine.

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