[Pdf free] Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too)
☆ David Butler, Linda Tischler ☆
#618139 in eBooks 2015-02-10 2015-02-10File Name: B00LD1S2L4
2 of 2 people found the following review helpful. Essential Tool for In-house Design LeadersBy Adam BAs the leader of a design team in a CPG company, I found Design to Grow to be extremely inspiring. It has armed me with numerous examples from the experiences of one of the worldrsquo;s most admired brands (Coca-Cola) on how they used design thinking to scale globally and yet remain agile. David brings to life many of the common challenges that designers face (especially in-house creative groupsldquo;What explains Coca-Colarsquo;s worldwide market dominance? David Butler and Linda Tischler argue that itrsquo;s a result of attention to design details at every level of the organization, in every product line, in every country, by every employee. Whatever the size of your enterprise, yoursqExpert advice from Coca-Colarsquo;s Vice President of Innovation and Entrepreneurship: Learn how the worldrsquo;s largest beverage brand uses design to grow its business by combining the advantages of a large-scale company with the agility of a nimble startup.Every company needs both scale and agility to win. From a fledging startup in Nepal, to a century-old multinational in New York, scale and agility are two qualities that are essential to every companyrsquo;s success. Start-ups understand a... [PDF.gu78] Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) Rating: 4.77 (508 Votes)
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You easily download any file type for your device.Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too) | David Butler, Linda Tischler. Which are the reasons I like to read books. Great story by a great author.
