(Free and download) The Fall of Advertising and the Rise of PR
❀ Al Ries, Laura Ries ❀
#312725 in eBooks 2009-03-17 2009-03-17File Name: B000FC11PG
3 of 3 people found the following review helpful. More of the same...By Tom McCuin"The Fall of Advertising and the Rise of PR," the 2002 offering from marketing experts Al and Laura Ries, is not a bad book for young entrepreneurs looking for simple advice on promoting a startup. As a serious business text, it falls far short.The Rieses promise a new angle on their tried-and-true formula. Disappointingly, "The Fall of Advertising" is just a rehash of earlier work that reduces the field of public.com In The Fall of Advertising and the Rise of PR, longtime marketing strategist Al Ries and his daughter/business partner Laura Ries offer solid arguments championing the latter over the former for modern-day brand building. Such a stance is hardly new for these two, who have jointly, individualBestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising. Using in-depth case histories of successful PR campaigns coupled wi... [PDF.hw33] The Fall of Advertising and the Rise of PR Rating: 4.87 (416 Votes)
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You can specify the type of files you want, for your gadget.The Fall of Advertising and the Rise of PR | Al Ries, Laura Ries. A good, fresh read, highly recommended.
