[Read free] Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't)
☆ Alex L. Goldfayn ☆
#1262891 in eBooks 2012-01-03 2012-01-03File Name: B006U3RMN4
1 of 1 people found the following review helpful. HIGHLY Recommend Evangelist MarketingBy Josh LowryI highly recommend Alex Goldfayn's book, Evangelist Marketing. While the primary focus of the book is successful marketing in the consumer electronics industry, the majority of Goldfayn's advice is equally applicable to B2B. For example, when you examine marketing communications, most lead with the company and the product, as well as features and specifications. Many times these communicationsIn Evangelist Marketing, Alex Goldfayn argues that technology companies succeed in spite of their marketing, not because of it. He says that if consumer tech makers ceased all marketing activity today, they would not see a significant decline in sales.In this book, Alex presents why the current state of overly-technical, features-oriented tech marketing, branding, communications and public relations is costing the industry billions of dollarsmdash;easy money that's voluntarily being left on the... [PDF.ep05] Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't) Rating: 4.88 (494 Votes)
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You can specify the type of files you want, for your device.Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn't) | Alex L. Goldfayn. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
