(Mobile book) The Complete Marketer: 60 Essential Concepts for Marketing Excellence
✿ Malcolm McDonald, Mike Meldrum ✿
#1683024 in eBooks 2013-05-03 2013-05-03File Name: B00C9IQQWC
0 of 0 people found the following review helpful. An up to the minute, 360 degree evaluation on marketingBy J.IlogThe reader will come away with a very complete understanding of the aspects of marketing and I would highly recommend this book.There are 7 parts to this book and include chapters related to each part, covering a total of 60 discussions..Part 1: Understanding the basics of marketingIncludes discussions on the discipline of marketing, marketing mix, customer retention strategies, w"Marketing is about providing solutions that result in customer value and satisfaction, and the authors have produced a neat, handy source of key guidelines for building and implementing effective marketing programs that work toward that end. Summing Up: Highly recommended."What is 'the marketing mix'? Is marketing a concept, function or process? How do you construct a good SWOT analysis? What are the strategic marketing benefits of key account management? The Complete Marketer is a solid introduction to the marketing discipline, which is broken down into easily digestible chapters on topics such as digital marketing, understanding consumers, understanding markets, market audits, segmentation, sales forecasting, mobile marketing, advertising and PR, and managing a... [PDF.zz68] The Complete Marketer: 60 Essential Concepts for Marketing Excellence Rating: 4.73 (748 Votes)
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You can specify the type of files you want, for your gadget.The Complete Marketer: 60 Essential Concepts for Marketing Excellence | Malcolm McDonald, Mike Meldrum. Just read it with an open mind because none of us really know.
