[Read now] Strategic Social Media: From Marketing to Social Change






#947024 in eBooks 2016-09-15 2016-09-15File Name: B01M0HK3QL

0 of 0 people found the following review helpful. Five StarsBy JimmyGreat shape and it worked amazing0 of 0 people found the following review helpful. Five StarsBy susanBrilliant!About the AuthorL. Meghan Mahoney is Associate Professor in the Department of Communication Studies at West Chester University of Pennsylvania. She regularly publishes research on issues related to new media audiences, social media, and marketing messages for behaviour and social change, most recenStrategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social medi...


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