[Read free] The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy
▲ Enrico Trevisan ▲
#2634729 in eBooks 2016-03-09 2016-03-09File Name: B01CR6948I
0 of 0 people found the following review helpful. Consumer psychologyBy swaziThis book is a succinct summary of the emergence of behavioral economics over the last 25 years. This approach continues to throw up new insights into consumer behavior and promises to continue to be a rich vein for marketing strategy for the foreseeable future.0 of 0 people found the following review helpful. Great overview of behavioral economicsBy Bjoern SandqvistEasy to read an valuable to improve your business strAbout the AuthorEnrico Trevisan, a recognised expert in pricing and behavioural economics, is Partner at Simon-Kucher Partners, the world leader in price consulting. Author of Value Pricing, Selbstbindung: Ein vernachlAtilde;curren;ssigtes PhAtilde;curren;nomen in der Strategieforschung and a numbCompanies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers r... [PDF.rt46] The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy Rating: 4.83 (414 Votes)
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You can specify the type of files you want, for your gadget.The Irrational Consumer: Applying Behavioural Economics to Your Business Strategy | Enrico Trevisan. Just read it with an open mind because none of us really know.
