[Download ebook] Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
❀ Pete Blackshaw ❀
#1393120 in eBooks 2008-07-08 2008-07-08File Name: B001ANUOOS
11 of 12 people found the following review helpful. An Authoritative Read on Building CredibilityBy starbucksfreakCredibility is the lifeblood of an organization, and Pete Blackshaw's six drivers of credibility should be indelibly etched onto the reverse of every CEO's business card. They are the essentials of brand and corporate trustworthiness and they are the foundation for Pete's new book, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000"--absolute must reading for everyFrom Publishers WeeklyIn June 2006, a man named Vincent Ferrari had a shockingly combative conversation with an AOL sales rep; he recorded it and posted it on YouTube. More than 62,827 viewings later, AOL's reputation was irretrievably damaged. In the digital age, disgruntled customers are now in tIn todayrsquo;s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"mdash;blogs, social networking pages, message boards, product review sitesmdash;even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding t... [PDF.wt50] Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World Rating: 3.80 (796 Votes)
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You can specify the type of files you want, for your device.Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World | Pete Blackshaw. Which are the reasons I like to read books. Great story by a great author.
