#685990 in eBooks 2015-07-03 2015-07-03File Name: B010VJ9A5K
0 of 0 people found the following review helpful. Good readBy AitabeeVery well put together. I did marketing in my undegrad and now i am doing an MBA which meand i have seen many many business textbooks.. This one is current, explains topics with up to date examples and it's not wordy at all. I really don't mind reading through each chapter because they are well written0 of 0 people found the following review helpful. Good solid book without waterBy catadelicCovers all that is needed, not veryAbout the AuthorKate Gillespie is associate professor of international business and marketing at the University of Texas at Austin, USA. She has served as chair of the Global Marketing Special Interest Group of the American Marketing Association, and her research has appeared in top academic journaThis textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to ad... [PDF.mm99] Global Marketing Rating: 3.93 (447 Votes)
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You can specify the type of files you want, for your device.Global Marketing | Kate Gillespie, H. David Hennessey. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
