(Ebook pdf) International Marketing (RLE International Business): Strategy and Management (Routledge Library Editions: International Business)






#3131638 in eBooks 2013-01-04 2013-01-04File Name: B00AYILLF6

This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firmrsquo;s strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to s...


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