[Download pdf ebook] The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research)
▲ Cynthia Huffman ▲
#2744329 in eBooks 2003-09-02 2003-09-02File Name: B000OI0JUY
3 of 4 people found the following review helpful. Top-notch Researchers on a Timely TopicBy Brian WansinkThis is a timely topic, and it's tackled by a team of top-notch researchers. One of the first chapters (on goal structures) is a classic in that it really helps in understanding why consumers appear to be inconsistent, but are actually consistent in much that we do.Many people have written many things on this topic. This book summarizes much of the best thinking in a credible, condensed,..."a treasure trove of novel ideas about what makes consumers tick. Researchers from virtually every corner of the consumer behavior field have contributed a remarkably integrated and consistently high quality set of chapters. The hallmark of this work is that it includes unquestioned leaders inThis book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the lsquo;why?rsquo; of consumption. The book answers questions such as:What is the nature of motives, goals, and desires that prompt consumption behaviours?nbsp;Why do consumers buy and consume particular products, brands and services from the multitude of alternati... [PDF.el49] The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research) Rating: 4.75 (602 Votes)
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You can specify the type of files you want, for your gadget.The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires (Routledge Interpretive Marketing Research) | Cynthia Huffman. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
