[Ebook pdf] Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
☆ David Meerman Scott, Brian Halligan ☆
#710789 in eBooks 2010-08-05 2010-08-05File Name: B003Z0CQZY
3 of 3 people found the following review helpful. The Grateful Dead - Rock legends, marketing pioneers!By Douglas N. Burdett[[VIDEOID:193a576b3cde63318ee0f68009abbaa5]] The Grateful Dead was one of the most successful rock bands of all time and was known for an eclectic music style, unique live performances and a devoted fan base, known as "Deadheads."The band marketed itself and built a following by doing pretty much the opposite of what most other bands did. For instance, they encouraged thei.com Product Description The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. ByThe Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many s... [PDF.ft11] Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History Rating: 3.99 (426 Votes)
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