[Read ebook] Brainsteering: The Better Approach to Breakthrough Ideas






#949170 in eBooks 2011-03-01 2011-03-01File Name: B0041D8496

2 of 2 people found the following review helpful. brainstorming comes into the 21st centuryBy Christopher MoorePoints of book were great and useful and I enjoyed the examples throughout book has something for novice to expert.0 of 0 people found the following review helpful. Really Helpful Book and Concept!!!By Larry E. CastleHad the privilege of sitting in a session from Shawn Coyne this week at EventTech 2014 and he gave us an overview of the book. I bought it for Kindle on the spot. Great cFrom Publishers WeeklyTired of interminable brainstorming sessions dominated by a few bloviating blowhards--and rarely resulting in a usable idea? Good news: it's not only frustrating, it's been proven to be ineffective. While we all need a regular influx of breakthrough ideas, there's got to be aldquo;[The Coynesrsquo;] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results.rdquo; mdash;Publishers WeeklyFrom business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas.nbsp; Brainsteering is a comprehensive, research-based, tried-and-tested approach to the prin...


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