[E-BOOK] Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences
• Rick Barrera •
#1844377 in eBooks 2009-03-30 2009-04-30File Name: B002361K8K
About the AuthorRick Barrera is the president of Rick Barrera and Associates, a consulting company that designs and executes differentiating marketing strategies. An in-demand professional speaker, he is also the coauthor of Collaborative Selling and Non-Manipulative Selling.The Wall Street Journal and BusinessWeek bestseller-fully revised and updatedThe old clicheacute; is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, t... [PDF.tg09] Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences Rating: 3.61 (447 Votes)
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You easily download any file type for your gadget.Overpromise and Overdeliver (Revised Edition): How to Design and Deliver Extraordinary Customer Experiences | Rick Barrera. I was recommended this book by a dear friend of mine.
