[Free pdf] The Psychology of Advertising






#1275484 in eBooks 2015-12-22 2015-12-22File Name: B019P2PQ34

"As a comprehensive, yet readable, book of reference for academics and their students working in the areas of advertising, business studies and in more general areas such as attitude formation and attitude change, the book will be very valuable." - Dinah Bisdee, King's College London, UK, in SociaAdvertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook.This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psych...


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