[Download pdf ebook] Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
▲ Ira Kaufman, Chris Horton ▲
#499883 in eBooks 2014-10-17 2014-10-17File Name: B00OM1I36G
2 of 2 people found the following review helpful. A Guidebook for Digital TransformationBy Gozde MertThe companies have to transform themselves to adapt the new digital era. Every company will be convinced to change eventually. Kaufman Horton's Digital Marketing: Integrating Strategy and Tactics with Values book provides such a content that would accelerate the conviction process of the companies. I, as a strategic marketing consultant, have found many useful information in this book that tran"Modern marketing must be reconstituted to move into the digital age. I applaud Kaufman and Hortonrsquo;s effort to advance marketing. This book will prepare executives, managers, owners, and students to integrate digital marketing strategies and tactics with core values and business goals to achiDigital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage.Bringing the reader through its five-step Path to Digita... [PDF.ts07] Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students Rating: 4.69 (546 Votes)
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