[Read free] Focusing on Your Customer (Pocket Mentor)






#1954653 in eBooks 2010-11-04 2010-11-04File Name: B004D4Y3D4

About the AuthorThe Pocket Mentor series offers immediate solutions to the challenges managers face on the job every day. Each book in the series is packed with handy tools, self-tests, and real-life examples to help you identify strengths and weaknesses and hone critical skills. Whether you're atClosing individual sales, in most businesses, is not enough for success. Success depends on developing profitable lifetime relationships with customers. But gaining customer loyalty requires hard work, care, and attentiveness. In this book, you'll learn to assess the lifetime value of a customer, and why it makes sense to build loyalty among your target customers. You'll also learn to:- Understand the service-profit chain- Leverage the interrelationships among customer satisfaction, customer l...


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