(Read free ebook) Why Should I Choose You (in Seven Words Or Less)?
·•●- Ian Chamandy, Ken Aber ·•●-
#412644 in eBooks 2015-04-07 2015-04-07File Name: B00N0XNRGI
5 of 5 people found the following review helpful. A clear, concise methodology for uncovering what makes your firm truly remarkableBy Steve SanduskiIf a prospect asked you, "Why should I choose you?," could you answer it in seven words or less? In this world of short attention spans, you better be able to. In my world, the rap on financial advisors is they all sound the same. In the past, you could get away with that because there was so much business to go around and consumers were less discerAbout the AuthorKEN ABER has spent his career creating innovative strategic partnerships and media programs for blue-chip companies, and he has led marketing and communications programs in the categories of beer, fast food, packaged goods, financial services, automotive and tourism. Ken has a MBA fHow to answer the single most important question in business and lifeWhy should I choose you? Thatrsquo;s the question every customer asks every single time he buys a car, picks a shampoo, or chooses a distributor, a brokerage house, an animal hospital or a hairbrush. Sometimes the question is spoken out loud; other times itrsquo;s subliminal. But the fact is that every product, service or decision is a choice. And often itrsquo;s a choice we make within seconds.Ian Chamandy and Ken Aber un... [PDF.nh07] Why Should I Choose You (in Seven Words Or Less)? Rating: 3.87 (778 Votes)
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