[Ebook free] BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
❀ Martin Lindstrom ❀
#1067546 in eBooks 2004-10-03 2004-10-03File Name: B006OY1MOE
1 of 1 people found the following review helpful. Packed with Knowledge!By Rolf DobelliThis is an excellent book about marketing to children. Based on extensive research into the attitudes, perceptions, emotions and preferences of children around the world, it tells you in no uncertain terms how to target one of the biggest and most influential consumer populations on earth. Children between the ages of 8 and 14, dubbed "tweens" ("tweenagers") by the authors, are a curious group. They are alsoFrom BooklistAn international marketing research firm spent one year studying the habits of children 8 to 14 years old (dubbed tweens) in 11 countries to determine their relationships with brand-name products and services. This book draws on that study to explore the buying habits of a highly impatPraise and Reviews "This is a must read book... Lindstrom provides fascinating stories taking you into the mental and emotional life of this new generation..."- Philip Kotler, S C Johnson Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"BRANDchild will be a valuable addition to our industry's literature."- Lester Wunderman, Chairman Emeritus and founder of Wunderman Cato Johnson"Lindstrom's fascinating tour-de-force may have you sta... [PDF.co28] BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands Rating: 3.75 (787 Votes)
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You easily download any file type for your device.BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands | Martin Lindstrom. I really enjoyed this book and have already told so many people about it!
