#2247370 in eBooks 2016-09-05 2016-09-05File Name: B01IMJQNXI
0 of 0 people found the following review helpful. Two StarsBy DGet to the point is all I can say. Could be condensed to 20 pages.About the AuthorLouis Cheskin (1907-1981) was a scientific researcher, clinical psychologist, and important marketing innovator who observed that peoplersquo;s perceptions of products and services were directly related to aesthetic design. Cheskin spent most of his life investigating how design elePublished in 1951, Louis Cheskin's groundbreaking Color For Profit initiated a scientific approach to color and design. Cheskin's philosophy rotated around three core concepts: good taste has little to do with how well a design sells; asking customers what they think of a package design is not a useful way to measure effectiveness; and colors have symbolic meanings.Among some of Cheskin's noteworthy accomplishments were: The creation of the Gerber Baby Changing the color of margarine from whit... [PDF.oa92] Color For Profit (Rebel Reads) Rating: 3.77 (459 Votes)
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You easily download any file type for your device.Color For Profit (Rebel Reads) | Louis Cheskin. I was recommended this book by a dear friend of mine.
