(Read download) Fast Forward: Organizational Change in 100 Days
☆ Elspeth J. Murray, Peter R. Richardson ☆
#1956108 in eBooks 2002-10-03 2002-10-03File Name: B00WBN58WO
0 of 0 people found the following review helpful. Review by the Editor of Stern's Management ReviewBy Gerry SternThe authors present a framework for rapid implementation of organizational change. They assert that creating understanding for the need for change, building momentum, and perhaps scoring some initial successes in the first 100 days greatly increases chances for success. Successful change calls for Winning Conditions, the book's core framework, consisting of: correct diagnosis of the"Customers travel a five-stage 'Experience Engagement Process' as they purchase and use goods and services, say this consultant duo. Their book explains how to enhance that process by managing three experiential elements: the product--whatever the customer buys; the service - all interactions betwIn the age of rapidly changing technology, increased global opportunities and globalization, and shareholder activity, executives all over the world are expected to use the right techniques in order to gain the highest level of success for their organizations. These executives need the knowledge and tools that will allow them to continue to thrive and remain ahead of the competition in the business environment. This volume and its accompanying guide puts them on the right track. It offers a p... [PDF.uy34] Fast Forward: Organizational Change in 100 Days Rating: 4.68 (469 Votes)
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