[Read download] The Never-Ending Digital Journey: Creating new consumer experiences through technology
☆ Andres Angelani, Guibert Englebienne, Martin Migoya ☆
#610401 in eBooks 2016-07-18 2016-07-18File Name: B01CIR4V20
3 of 3 people found the following review helpful. Great examples of real life implementations in companies that we all know.By Axel AbulafiaEveryone talks about digital transformation, but many people still donrsquo;t understand that it is not only a matter of building a mobile app or a web platform. Companies need to rethink their strategy and how they interact with customers and employees, implement new methodologies and in some cases redefine their culture to promote innovation. Great examplThe Never-Ending Digital Journey provides readers with the concepts and steps needed to create successful user experiences. The authors look ahead and explore digital scenarios of the future. They probe how technology is changing the way users interact with brands, and they address todayrsquo;s digital challenges with new ways of surprising consumers, integrating design and engineering.The authors leverage knowledge gleaned from working with renowned global companies to describe the recipe need... [PDF.hm95] The Never-Ending Digital Journey: Creating new consumer experiences through technology Rating: 4.62 (514 Votes)
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