[Free] Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers
▲ Tim Halloran ▲
#806712 in eBooks 2013-12-31 2013-12-31File Name: B00H3JYZBG
1 of 1 people found the following review helpful. Now topping my list of recommended books on branding ...By Mart MartinI read a lot of branding books. And I'm constantly asked by colleagues, clients and students for recommendations on what books they should read to get an overview of branding. That very short list typically includes "Brand Simple," "The Brand Gap" and "ZAG." Now when they ask, I'm going to suggest "Romancing the Brand." I like the way Tim Halloran uses the very appropriate met.com QA with the Author How would you define an intimate consumer relationship? I like to think of it as a romance -- a relationship in which both parties are dependent upon one another. The consumer relies on the brand's functional, emotional, and social benefits, and the brand relies on the conA young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers arenrsquo;t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and theyrsquo;ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting ... [PDF.yh22] Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers Rating: 4.58 (461 Votes)
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You can specify the type of files you want, for your gadget.Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers | Tim Halloran. Just read it with an open mind because none of us really know.
