[Download free ebook] Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers






#489056 in eBooks 2013-04-16 2013-04-16File Name: B008B0ULDW

10 of 11 people found the following review helpful. Excellent Insights, But Familiar For Readers of Mr. Chipchase's BlogBy Mikael Leppauml;This book is well researched, written and edited, offering excellent in-depth information in a very readable form. It is highly recommended reading for anyone looking for insight and inspiration on how real people use and interact with products and services in the real world. Several excellent pointers are offered to designers, marketing and corporate decisildquo;hellip;a lively, thought-provoking, and often humorous read.rdquo; (Publishers Weekly)From the Back CoverA global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.Who are your next customersmdash;not jHidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as ldquo;one of the 50 smartest people in tech,rdquo; has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.nbsp;Future-focused and provocative, Hidden in Plain Sight: How to Create Extraordinary Products ...


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Rating: 3.74 (445 Votes)

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