[Download pdf ebook] How to Market to People Not Like You: quot;Know It or Blow Itquot; Rules for Reaching Diverse Customers
♛ Kelly McDonald ♛
#235415 in eBooks 2011-02-11 2011-02-11File Name: B004OC00VY
2 of 2 people found the following review helpful. Killer Advice that Translates into Web Marketing as well as Conventional MarketingBy Rich BenjaminI have been a marketing professional for over 20 years. In that time, I have worked with almost every market segment imaginable. I have found Kelly's Book refreshing and invigorating; her approach to each individual market segment starts with the person and focuses on their values. As a Digital Marketer, my team and I have to reach invisible markeFrom the Inside FlapIf you could grow your business simply by marketing to your existing customers, making money would be a cakewalk. But to generate new revenue, you have to win over the customers you're not getting. Who are these mystery customers? How are they different from your current clienteReach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and prof... [PDF.af49] How to Market to People Not Like You: quot;Know It or Blow Itquot; Rules for Reaching Diverse Customers Rating: 4.61 (663 Votes)
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You easily download any file type for your gadget.How to Market to People Not Like You: quot;Know It or Blow Itquot; Rules for Reaching Diverse Customers | Kelly McDonald. A good, fresh read, highly recommended.
