[Download ebook] Crisis Communications: A Casebook Approach (Routledge Communication Series)
❀ Kathleen Fearn-Banks ❀
#295397 in eBooks 2016-08-05 2016-08-05File Name: B01JSIQJV8
0 of 0 people found the following review helpful. Less of a Textbook, More of a Case StudyBy PDealGood Read! This was a required book for my most recent class and I love that it was less of a textbook and more of a case study. It covers different crisis events (i.e. Hurricane Katrina, Exxon Valdez, etc.) and how they were handled. It provided great insight on the events, their crisis coverage and management, and how those same situation would have likely differed had current tech, like socia"Crisis Communications provides a useful text for undergraduates new to the crisis field. Fearn-Banks has supplemented groundbreaking early case studies such as Johnson Johnsonrsquo;s Tylenol case with defining crisis cases such as Columbine and Katrina and more timely studies such as the internaCrisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possib... [PDF.yd47] Crisis Communications: A Casebook Approach (Routledge Communication Series) Rating: 4.95 (558 Votes)
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You easily download any file type for your device.Crisis Communications: A Casebook Approach (Routledge Communication Series) | Kathleen Fearn-Banks. I really enjoyed this book and have already told so many people about it!
