[Download ebook] The Digital Edge: Exploiting Information and Technology for Business Advantage
·•●- Mark P. McDonald, Andy Rowsell-Jones ·•●-
#877704 in eBooks 2012-10-21 2012-10-21File Name: B009UYP4XA
1 of 3 people found the following review helpful. Too much Gartner too little contentBy Peter Sjoslash;linThe book itself is well written and it makes use of few practical examples; however there are too many assumptions in this book by Mark P. McDonald and too much Gartner.1 of 1 people found the following review helpful. five distinct models for digital innovationBy Douglas LaneyI was impressed by the unique perspective and fresh approach to a topic that so many organizations take for grantedHow can companies leverage technology for growth? By combining their digital and physical assets in new ways to create value, revenue and results. Digital technologies dominate more than half of business operations, but only a quarter of firms attribute revenue to these assets. Why? Because most organizations focus their strategies on digital transactions, which automate and substitute physical resources for digital ones. New, digitalized businesses have learned how to create value and revenue... [PDF.go38] The Digital Edge: Exploiting Information and Technology for Business Advantage Rating: 3.80 (549 Votes)
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