(Ebook pdf) The Architecture of Innovation: The Economics of Creative Organizations






#941777 in eBooks 2012-08-28 2012-08-28File Name: B008SBXBK4

1 of 1 people found the following review helpful. InsightfulBy TulipaniaInnovation has become very popular, but sometimes if it is not well addressed it will become an empty word. Professor Lerner shows us how to have the best of the worlds between traditional RD and Venture Capital in some sort of Corporate Venture.What I liked the most about this book is the strong evidence accompanying the postulates. Every single idea is supported in a real life example, which is very enriching. It is aFind the right innovation modelInnovation is a much-used buzzword these days, but when it comes to creating and implementing a new idea, many companies miss the markmdash;plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot?In The Architecture of Innovation, Harvard Business School professor Josh Lernermdash;one of the foremost experts on how innovation worksmdash;says innovation can be understood and m...


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