·•●- Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu ·•●-
#436136 in eBooks 2015-10-02 2015-10-02File Name: B017TJ12QK
0 of 0 people found the following review helpful. Clear and straight-forward about the way to innovate based on trendsBy Helen RozanovaIn November 2014 I was lucky to attend a workshop on trends by David and Delia in Milan (ICSC conference). It was clear then that the approach of spotting trends and delivering innovative ideas is of high importance not only to shopping centre industry but to everyone who wants to be successful with their customers. This book is clear explanation of how one canFrom the Back CoverTURN OVERWHELM INTO OPPORTUNITY. HERE'S HOW > Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong. This book demonstrates a powerful, counterintuitive truth: to anticipTrend-Driven InnovationBeat accelerating customer expectations.Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and... [PDF.zs79] Trend-Driven Innovation: Beat Accelerating Customer Expectations Rating: 3.97 (762 Votes)
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You can specify the type of files you want, for your gadget.Trend-Driven Innovation: Beat Accelerating Customer Expectations | Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu. I really enjoyed this book and have already told so many people about it!
