(Read download) Political Marketing: Theory and Concepts (SAGE Advanced Marketing Series)






#2453930 in eBooks 2013-05-13 2013-12-10File Name: B00HWAQL4A

'Ormrod, Henneberg and O'Shaughnessy have produced an excellent introductory text on political marketing. I particularly liked its focus on critical, ethical and symbolic aspects of political marketing; areas which are relatively poorly considered elsewhere in the political marketing literature' -Electronic inspection copies arenbsp;available for instructorsPolitical Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic ...


[PDF.ma53] Political Marketing: Theory and Concepts (SAGE Advanced Marketing Series)
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Political Marketing: Theory and Robert P. Ormrod, Stephan C M Henneberg, Nicholas O'Shaughnessy pdf
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