[Mobile ebook] Marketing and Finance: Creating Shareholder Value
·•●- Malcolm McDonald, Brian D. Smith, Keith Ward ·•●-
#1811526 in eBooks 2013-08-13 2013-08-13File Name: B00EKFV2ZS
1 of 1 people found the following review helpful. "E" for Effort, "F" for PerformanceBy Warren MillerAs one who makes his living advising client companies about strategy, valuation, and value creation, let me begin by saying that this book is not what its title says. Despite the presence of Prof. Malcolm McDonald, a learned and world-class authority on marketing, the marketing side of the book is based more on anecdote and opinion than on scholarly research.The financial side is, well, a joke.From the Back CoverThe truest sign that an executive has reached, or is on a trajectory towards a senior position is when they start to look outside of their own functional silo and consider business issues that normally lie within the remit of other departments. Nowhere is this more true than at tWritten for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into... [PDF.ai90] Marketing and Finance: Creating Shareholder Value Rating: 3.68 (662 Votes)
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You easily download any file type for your gadget.Marketing and Finance: Creating Shareholder Value | Malcolm McDonald, Brian D. Smith, Keith Ward. Just read it with an open mind because none of us really know.
