#999059 in eBooks 2012-08-06 2012-08-06File Name: B008VSRTB6
1 of 1 people found the following review helpful. Outstanding resourceBy M. GondekAs a strategy consultant, I have a lot of shelf space devoted to classic and new books on the subject. Hands-down, this is the single best reference book I own for modelling approaches, competitive strategies, strategic planning, and market analysis. Because the authors summarize the "world" of strategic thinking, I also refer to other books where I need more in-depth information, but this book is almost alwaysI can say unequivocally that this book is one of the best structured, comprehensive and, most important, readable texts available today.'Professor Michael J Baker, University of StrathclydeFrom the PublisherThis new, revised and updated edition builds on the strengths of the original text, makingThis third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revi... [PDF.zj22] Strategic Marketing Management Rating: 4.94 (416 Votes)
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You can specify the type of files you want, for your gadget.Strategic Marketing Management | Richard M.S. Wilson, Colin Gilligan. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
