[Download] The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits
·•●- Venkat Ramaswamy, Francis J. Gouillart ·•●-
#732403 in eBooks 2010-10-05 2010-10-05File Name: B003V1WSPA
0 of 0 people found the following review helpful. An Excellent Book for 21st Century Leadership ManagementBy James StrockThe 'Power of Co-Creation' is an excellent book with serviceable lessons for anyone to use today, and offering promising principles for use tomorrow.The book presents a series of case studies demonstrating how organizations are responding effectively to two great trends explored in 'Serve to Lead': the transition from a transaction-based world to a relationship-based world;From Publishers WeeklyWith the Internet sparking a cultural shift towards collaboration and participatory commerce, and customers demanding engagement in products at unprecedented levels, corporations and institutions are scrambling to figure out the new rules of business. Likewise, employees are dApple embraced co-creation to enhance the speed and scope of its innovation, generatshy;ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prodshy;uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creati... [PDF.mi74] The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits Rating: 3.83 (658 Votes)
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