(Ebook pdf) Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
♥ Ernan Roman ♥
#583471 in eBooks 2010-10-22 2010-10-22File Name: B0049SOOOW
1 of 1 people found the following review helpful. Practical Advice for Engaging with Your CustomersBy Jay LesandriniSo many marketing books are long on theory and short on practice. This book is long on both. Not only does Ernan tell you why should pay attention to your customers, he shows you how to do it. I was fortunate enough to spend two days in a seminar with Ernan, and this book really drives homes the process for customer engagement. One caveat, though, is that unless you have a backgroFrom the AuthorI wrote this book to help marketers treat customers the way we, as consumers, want to be treated, and at the same time, achieve double-digit increases in response and revenue.You can only truly engage customers and prospects if you understand their "Voice of Customer" insights. TheseLearn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales. "When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales increase 2x or more, and we can spend far less to get great results. When we donrsquo;t use VOC, our results can suffer greatly." -Garry Dawson, Hewlett-Packard, Americas Advertising and Direct Mark... [PDF.uw92] Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay Rating: 4.99 (449 Votes)
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You can specify the type of files you want, for your device.Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay | Ernan Roman. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
