(Mobile ebook) The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing






#762227 in eBooks 2009-02-17 2009-02-24File Name: B001NLL6QM

0 of 0 people found the following review helpful. The Anatomy of Buzz Still Mandatory ReadBy Chris AbrahamI just finished The Anatomy of Buzz Revisited, kindly signed and sent to me by the author and expert, Emanuel Rosen. I read the first half of the book during my long constitutionals a couple months ago. In fact, I did a video review of the book while I was walking you can check out.I put it down, thinking I had tapped the best of this book; not so, I had only read the first half of a book tldquo;Just about every page of this book has an insight worth the entire price of admission. Tell your friends.rdquo;mdash;Seth Godin, author of Tribesldquo;Emanuel Rosen is to buzz marketing what Peter Drucker is to effective management. This book is the foundation upon which most buzz marketingA new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for todayrsquo;s online world With two-thirds new material and scores of current examples from todayrsquo;s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works.Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited...


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