[Mobile ebook] Lean Pricing: Pricing Strategies for Startups






#737579 in eBooks 2015-12-10 2015-12-10File Name: B0196Q6MCS

2 of 2 people found the following review helpful. Real-world guidance on how to set a price for your productBy Ellen OlenskaIn a startup, the price of your product can determine your success or failure. Price it wrong and your business model may not survive long enough to pay off. Lean pricing shows exactly why most business school pricing theories donrsquo;t work for lean startups and then gives you the tools not only to set a price, but present it to your customers. The author presents complePricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those customersLean Pricing is a practical toolkit that will positively influence your pricing strategy, revealing insights in the different pricing methods and tactics used by successful companies. You will discover a great number of case studies where these methods are successfully applied which will help you set-up or optimize your current pr...


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