[Read ebook] Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain






#165225 in eBooks 2007-09-30 2007-09-30File Name: B004VF62OI

74 of 76 people found the following review helpful. Average. Has merit, but I expected moreBy Loren WoirhayeIf it's news to you to you that "The latest breakthoughsin brain research suggest that people make EMOTIONAL decisions, whichthey later RATIONALIZE" you'll love the lightweight treatment ofthe art/science of persuasion put forth in "Neuromarketing".This book is derivative and lacks a bibliography. It refers to "studies"with phrases like "a study found" but doesn't tell us when, where,How can the latest brain research help increase your sales?Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.Unveiling the latest brain research and revolutionarynbsp; marketing practices, authors Patrick Renvoiseacute; and Christophe Morin teach highly effective techniques to help you deliver powerful, ...


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You easily download any file type for your gadget.Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain   |  Patrick Renvoise, Christophe Morin. I was recommended this book by a dear friend of mine.

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