(Read ebook) Iconoclast: A Neuroscientist Reveals How to Think Differently
♛ Gregory Berns ♛
#214715 in eBooks 2010-03-17 2010-03-17File Name: B004OEILHC .62
2 of 2 people found the following review helpful. Lesson in neuroscience and history, not in thinking differentlyBy Elyse WatkinsOverviewThis book is great at describing the neural basis of what makes an iconoclast, someone who does something that apparently can't be done, and why the general population will likely never be iconoclasts. It gives relevant examples of iconoclasts across a variety of disciplines, and how they have differed from the majority. It does not, however, give the majorityFrom Publishers WeeklyPsychiatry professor Berns (Satisfaction: The Science of Finding True Fulfillment) describes an iconoclast as "a person who does something that others say can't be done." Though keeping his promise to reveal the "biological basis" for the ability to think outside the box, BernNo organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.Through vivid accoun... [PDF.dx88] Iconoclast: A Neuroscientist Reveals How to Think Differently Rating: 4.62 (492 Votes)
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You can specify the type of files you want, for your gadget.Iconoclast: A Neuroscientist Reveals How to Think Differently | Gregory Berns. I was recommended this book by a dear friend of mine.
