[Get free] Brand Resilience: Managing Risk and Recovery in a High-Speed World
❀ Jonathan R. Copulsky ❀
#1588619 in eBooks 2011-05-10 2011-05-10File Name: B004P8J8A6
0 of 0 people found the following review helpful. A must-read for anyone involved with creating and maintaining brand strategyBy CustomerBrand Resilience is a must-read for anyone interested in or responsible for protecting brand value in our social-media induced world where every customer, partner, employee and competitor has the power to impact your brand (amplify or sabotage it) at lightening speed. It is focused, specific and relevant, relevant, relevant. Not a day goes by that there are nldquo;Be afraid. Be very afraid. Brands are now so valuable that damage to them can mean millions or billions in lost profits, while threatening the very foundation of a businessmdash;its customer loyalty. Luckily, history gives us good models for defense against such threats, and Copulsky does anAs the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flashmdash;by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century.Five Signs that You N... [PDF.kd68] Brand Resilience: Managing Risk and Recovery in a High-Speed World Rating: 4.66 (594 Votes)
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You easily download any file type for your gadget.Brand Resilience: Managing Risk and Recovery in a High-Speed World | Jonathan R. Copulsky. I was recommended this book by a dear friend of mine.
