[Download] The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
♥ Russell Glass, Sean Callahan ♥
#611788 in eBooks 2014-11-06 2014-11-06File Name: B00PDRDTWQ
2 of 2 people found the following review helpful. Terrific Introduction to the World of Big DataBy Timothy CalkinsBig data is changing the world of marketing; this book will convince you to embrace the opportunity. It isn't a detailed guide to using specific digital tools. It is compelling call for action.I was struck by two points. First, a business simply can't ignore the digital opportunity; by the time you actually see a customer, they almost certainly have interacted with your brand in sevFrom the Inside FlapEvery corporation in the world is using big data to some degree. The winners in today's data-driven environment create cultures that embrace big data in order to outshine the competition. The Big Data-Driven Business shows what it takes to create a thriving business culture thatGet the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examplesmdash;from Nate Silver to Copernicus, and Apple to Blackberrymdash;to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketi... [PDF.ax57] The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits Rating: 3.99 (478 Votes)
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You easily download any file type for your device.The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits | Russell Glass, Sean Callahan. A good, fresh read, highly recommended.
