[Library ebook] Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management






#313111 in eBooks 2007-05-11 2007-05-11File Name: B008N9I6S8

2 of 2 people found the following review helpful. Do yourself a favor...By Amber RobertsThis book is a must have. Covers just about, if not, everything you need to know about Branding. Not a big fan of how Chapter 3 was written. Let's just say the Professor who wrote/contributed to Chapter 3 felt the need to flex his English skills - unecessary over the top vocabulary. Chapter 4 is the best chapter - Competitive Brand Strategies. Uber came to mind this entire chapter regarding their pioneer advldquo;hellip;rich in storieshellip;rich in insightsrdquo; (The Economist, 26th November 2005)From the Inside FlapKellogg on Branding is an authoritative anthology of the latest insights, theories, and practices revolutionizing branding from the renowned Kellogg School of Management at NorthwesternThe Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brand...


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You easily download any file type for your gadget.Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management   |  From Wiley.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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