[Get free] Public Relations Ethics: How To Practice PR Without Losing Your Soul
• Dick Martin, Donald K. Wright •
#290074 in eBooks 2015-12-07 2015-12-07File Name: B018H5UKWC
0 of 0 people found the following review helpful. This is it: break-through ethics communication guideBy E. Bruce HarrisonThis is a refreshingly smart look at enterprise ethics. Two leading advocates of open, truthful communication team up to map productive paths to value-sharing ethical enterprise connections. Dick Martin draws on his ATT career as senior executive with stakeholder communication and education responsibilities. Don Wright provides the perspective of the leading higher educatAbout the AuthorDick Martin writes about public relations and marketing. He has authored four books for the American Management Association and articles for such publications as the Harvard Business , Chief Executive, and the Journal of Business Strategy. He also conducts popular workshops on publThis book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the et... [PDF.bn27] Public Relations Ethics: How To Practice PR Without Losing Your Soul Rating: 3.57 (427 Votes)
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