(Download ebook) The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership
❀ David Taylor, David S. Nichols ❀
#1902632 in eBooks 2010-04-09 2010-04-09File Name: B003IEJZWO
1 of 1 people found the following review helpful. A Bible !By Emma MIf there is only one marketing book to read in one's marketeer life, that isthe one ! David Taylor David Nichols have managed to encapsulate in thisbook the fruit of their fabulous experience, working on famous brands from verydifferent sectors all around the world, building their own convictions, sharingthem with simplicity and rigor, illustrating them with meaningful schemes andexamples and providing actionable frameworks ofthe book is well written, comprehensive, tackles the common pitfalls of brand management and inspires fresh perspectives. (B2B-Marketing.com, June 2010). A refreshingly simple, practical guide to how brand management can boost business performance. (Moving Money, September 2This refreshingly simple, practicalnbsp;guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over... [PDF.xf40] The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership Rating: 3.56 (587 Votes)
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