#210944 in eBooks 2011-11-08 2011-11-08File Name: B005O315Z2
6 of 6 people found the following review helpful. A Modern Branding TouchstoneBy Dan WallaceProfessor David Aaker is a contemporary pioneer in brand management, and this book is a touchstone. The text can be professorial and theoretical, but it provides useful food for thought.In general, I find his analysis the most interesting. He divides brand assets into: 1) Name Awareness; 2) Loyalty; 3) Perceived Quality; 4) Brand Associations. He further divides brands into corporate brands, endorser brAs industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created ... [PDF.my92] Building Strong Brands Rating: 3.99 (583 Votes)
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You easily download any file type for your device.Building Strong Brands | David A. Aaker. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
