(Read download) Consumer Behaviour: Applications in Marketing
☆ Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele ☆
#1152402 in eBooks 2016-11-10 2016-11-26File Name: B01KIGAWSA
A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.--Professor Byron SharpA thought-provoking text that challenges readers to consider consumer behaviour in new and refreshing ways and reflect on routine behaviours that occupyExtending beyond a basic psychological approach to Consumer Behaviour, this text provides an empirical understanding of the subject and will be of particular appeal to those of the Ehrenberg-Bass tradition and those who view Marketing as a science.The third edition maintains a strong focus on the use of research, helping students to develop analytical and evidence-based thinking in marketing and to take into consideration not just the individual but also the marketing environment. New examples ... [PDF.ld36] Consumer Behaviour: Applications in Marketing Rating: 3.56 (640 Votes)
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